Finding the perfect diamond isn't about luck - there are certain, essential elements to consider for the ultimate sparkle. The 4Cs of quality (cut, colour, clarity and carat weight), setting style as well as price can make or break every ring purchase! If you're feeling a little lost in this dazzling world, our Diamond Buying Guide is here with expert advice on how to pick your perfect stone.

Taking good care of your diamond ring is essential to keeping it looking beautiful and sparkling for years! Make sure you keep the piece clean, handle with gentle hands, and store in a safe space when not wearing.

At least once every year or two have an experienced jeweller check on its security - they can also identify any damage that needs to be fixed right away before causing further harm. For more tips on how best to look after your precious stone companion take a read through our jewellery care guide.

On the hunt for your dream diamond? Carat weight is a highly personal decision. Some may opt for an impressive and sparkly showstopper, while others prefer smaller stones with more subtle flair. Whatever size you choose will depend on your own individual style and budget - making it uniquely yours!

For the ultimate sparkle, classic round cut diamonds are renowned for their dazzling brilliance, as the perfectly symmetrical shape of these gems allows them to refract light in beautiful and unique ways.

For those who prefer something more square or rectangular-shaped, princess cuts offer exceptional shimmer due to sharp uncut corners. If neither style is exactly what you're searching for, explore oval, cushion or radiant cuts. All are well known among admirers of sparkling gems.